Hi, I'm a newbie here but I was an activities director for over 30 years at different sized facilities in several different states and working with both private corporations and non-profit places. I've had as many as 10 staff and as few as just me.
About 9 years ago I decided to use my music therapy and professional music background to consulate at facilities in the tri-state area (PA,MD,WVA).
Just a quick glance at the topics/concerns really brings back memories:
Nothing has changed.
So, suggestions for the 1-1 visits.
Do check if there is a certified pet visiting group in your area. Pets and owners go through training and as long as you check for allergies, pets can make wonderful 1-1 visitors
Check your local girl scout/boy scout troops for merit badge requirements.. There are activities both 1-1 and group oriented that can mesh with scouts and residents. use your imagination! If you can get a hold of their handbooks, check out the various areas.
Marketing
Difficult, indeed. I've worked at several facilites that also required this.
Make sure your newsletter is clever, eye catching and comes out regularly. Check the various special events calendars that are out there and then see if you can match up with local groups. By including the community at your facility, you're more likely to get local papers out
Check the background/life of your residents. Does someone have an interesting story?
Invite family members in for fun activities:
Grandma's Attic where families shared memorabilia of residents is fun.
Host those yard sales and tie them in with fund raisers for your local volunteer fire dept.
Check the library message boards to see if there are any interesting local groups looking for meeting places.
Have fun!
Deena